Audience Research

When creating a horror film the audience will typically be above 18 as most horror films have a rating of 18 and therefore it cannot be viewed by anyone younger. When creating a film it is key that you establish who you are aiming your film at so that you know how you are going to market your product and where you are going to promote it. Therefore i need to carry this out as for my ancillary products i am creating a magazine cover and poster which are both methods of production. I initially wanted to aim this at the 18 to 25 year old population but from user feedback early on i established that i could aim at a wider market therefore i am now aiming at the 18 to 30 year old market which therefore means advertising slightly more maturely and in differing place however this did not have a huge impact. When i had established my target audience i knew what i had to create and from there it was not too hard to establish what i had to create. However it does not just have to appeal to this market it can also be appreciated by other age groups and does not jus have to be subject to the target audience.
For example toy story would be aimed at children up to the age of 15/16 but may appeal to the elder population aswell.